Huge menu changes at Burger King
Although not at the top of the fast food food pyramid, Burger King is still a respectable option. According to Technomic, it was the second-largest burger chain in 2019 after McDonald's.
The chain was ranked third by Forbes in 2021. In a Mashed poll, The King came in third with 23% of the vote, trailing only Wendy's and McDonald's.
Burger King has revealed a $400 million, two-year plan. According to CNBC, the plan calls for reducing menu size to shorten line wait times at drive-thrus. The flavours of the Chicken will change.
Numerous menu changes made by QSR are intended to highlight the Whopper. The Southwest Bacon Whopper has been made available by Burger King in both beef and plant-based varieties.
Additionally, the company wants to enhance its mobile app, reduce paper coupons, and boost online ordering. Burger King plans to make "technology, culinary equipment,
and structural modifications" to 3,000 of its 7,000 locations. Burger King's CEO Jose Cil wants "Reclaim the Flame" to establish it as "the best option for a high-quality meal."